Friday, May 05, 2006

Squadra Piloti: Web 2.0 Exotic Car Trading

Here’s one for the Millionaires24 (email for the rich) crowd: Squadra Piloti (Italian for “Team of Drivers”). It’s a new startup founded by second year Harvard Business School student Jeremy Burr. He’s created an online marketplace for exotic car enthusiasts that “allows you to convert miles driven on any of your existing high-end cars into a form of currency that can be used to acquire miles on any other car that you want to drive.”

Have a Ferrari F430 that just isn’t doing it for you? Maybe you want to drive someone’s Lamborghini Murcielago to try something new. Squadra Piloti is just for you. Just register and tell it what kind of car you have and what kind of cars you want to drive, along with any parameters (you must be in the car while the other person is driving it, etc.). Squadra Piloti will find that Lamborghini for you and set everything up. All you have to do is show up and drive it.

I’m going to register my 1996 Ford Explorer and try to trade some serious driving time with with an Aston Martin. But, even if no one wants to borrow my Explorer, I can still use Squadra Piloti: They also allow car owners to rent their cars out for a fee.

No word on how the service will make money.

And if all of this isn’t cool enough for you yet, check out the seemingly random photos of a driver named Scott Speed on the site.

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