Friday, June 09, 2006

10 Worst AdWords Campaign Mistakes

On the highly competitive Google AdWords pay per click (PPC) search engine, it's now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. All of us want to achieve maximum return on investment (ROI) for the keywords or phrases that are most relevant to our businesses, and are most likely to provide our sites with targeted traffic.

With the cost-per-click (CPC) prices available through various PPC search engines always increasing, it's essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns. The mistakes that you should avoid include:

  1. creating a long list of less than targeted keywords

  2. failing to identify unique aspects of your product or service

  3. a lack of keywords in your ad text

  4. directing users solely to your home page

  5. creating single ad groups

  6. utilizing single campaigns

  7. using broad match only

  8. failing to optimize ad serving for your ads

  9. failing to track results

  10. entering the content network without modifying bids
This article will explain each of these mistakes in turn, so that you're aware of the problems they cause, and know how to avoid the pitfalls